MIAMI TO THE METAVERSE: SWEDISH HOUSE MAFIA MAKES THEIR ROBLOX DEBUT

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The legendary electronic music group has announced “DJs World: Swedish House Mafia,” a virtual music and gaming experience developed for the Roblox platform.

Swedish House Mafia, the iconic electronic music trio, is set to revolutionise the virtual music and gaming landscape with the announcement of “DJs World: Swedish House Mafia.” This groundbreaking experience, exclusively developed for the Roblox platform, promises to redefine the typical metaverse rave by introducing a plethora of interactive elements that go beyond the standard virtual concert.

Unlike the multitude of virtual concerts that have flooded platforms like Roblox, “DJs World” offers a unique blend of music and gaming, creating an immersive experience for fans. The press release, shared with ON OFF, emphasizes the distinctive features of this virtual event, including digital fashion collectibles, 3D games inspired by the group’s music, and an engaging scavenger hunt.

At the heart of the experience are the interactive gaming features, each carefully crafted to synchronize with the “lyrical and emotional content” of Swedish House Mafia’s iconic songs. One standout example is the gameplay inspired by their chart-topping collaboration with The Weeknd, “Moth to a Flame.” Players are transported into a futuristic forest, where they can glide through the air on a giant moth, collecting hearts to gain XP.

Swedish House Mafia, known for pushing the boundaries of electronic dance music, has continued to make waves since their highly anticipated comeback album, “Paradise Again,” released last year. The supergroup’s influence soared to new heights with a show-stopping headliner gig at Coachella alongside The Weeknd. They reunited with the chart-topping artist for a collaboration on a song featured in James Cameron’s record-breaking film, “Avatar: The Way of Water.” Additionally, the trio joined forces with A$AP Rocky to contribute to the hip-hop luminary’s upcoming fourth studio album, “Don’t Be Dumb.”

The official launch of the “DJs World: Swedish House Mafia” gameplay is scheduled for December 1st, 2023, at 6pm ET (3pm PT). Fans eager to get a sneak peek of the experience can watch the trailer and join a waiting room for exclusive previews of the games, building anticipation for a virtual event that promises to be unlike any other in the metaverse.

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