Elrow, The famed Spanish event organizer pranked fans on Día de los Santos Inocentes, or Day of the Holy Innocents, Spain’s equivalent of April Fool’s Day.
Elrow, the self-proclaimed “craziest party in the world,” had enthusiasts buzzing with excitement as they anticipated a Netflix documentary capturing the essence of their wild celebrations. However, what seemed like a forthcoming venture into the vibrant world of elrow turned out to be an elaborate hoax.
For those uninitiated, elrow has been transforming industrial spaces into extravagant adult playgrounds for over a decade, creating immersive experiences that unite electronic music enthusiasts. Fueled by techno and deep house beats, elrow events are more than just parties; they are like masterclasses in new-age hedonism, where life itself becomes the canvas for ultimate performance art.
Juan Arnau Jr., the CEO of elrow, recently unveiled plans for an upcoming documentary to be featured on Netflix. According to him, the film had been in production for eight months and was set to release in late 2024. However, this revelation turned out to be a clever ruse.
The announcement of the faux documentary coincided with Día de los Santos Inocentes, Spain’s equivalent of April Fool’s Day, observed annually on December 28th. This day, with its roots in dark pagan traditions, has evolved into a lighthearted celebration marked by whimsical pranks and practical jokes.
Arnau took the prank to another level by issuing a casting call, seeking 1,000 fans to join elrow’s production team. These supposed lucky participants were promised an extraordinary experience, with plans to travel to locations such as Chile’s Atacama Desert, South Africa’s Victoria Waterfalls, and Rome’s legendary Colosseum. Arnau went on to assure that all expenses, including travel, accommodation, per diem, and full access to the imaginary shows, would be covered.
In the end, elrow’s CEO successfully blended fantasy with reality, adding a touch of playfulness to the festivities surrounding Día de los Santos Inocentes. The anticipated documentary turned out to be a brilliantly executed jest, showcasing elrow’s commitment not only to throwing unforgettable parties but also to surprising and delighting its dedicated fan base.
